Lead the Future video
Above & Beyond Group launched the Lead the Future role model campaign in 2018 in partnership with the Ministry of Equal Opportunities. The campaign aims to show young women that there are interesting challenges in choosing educational paths and jobs that lead to management. Due to the great success and feedback in both 2018 and 2019, we have decided to further extend and expand the campaign in 2020.
The concept of the campaign is simple – yet highly effective. Female leaders from major companies – mainly with STEM education – will share their personal career story with younger women in higher education and upper secondary education and hereby inspire them not only to choose an education within STEM but also to pursue future careers as leaders.
Watch the campaign movie here.
Lead the Future and Redraw the Balance – by Maersk
On this year’s International Women’s Day, a film with young Danish school kids, which Above & Beyond Group has created in partnership with Maersk, highlights the need to ‘redraw the balance’ and promote more female role models.Maersk is a member of the ‘Lead the Future’ campaign and is committed to increasing gender diversity in their own management levels. Keen to highlight the need to break down stereotypes about careers at such an early age, Maersk has partnered with ‘Lead the Future’ to create a short film.
On this International Women’s Day, we are delighted to share the film with you. The film highlights the need to ‘redraw the balance’ – as gender stereotypes are ingrained from a very early age.
#inforinclusion #leadthefuture #redrawthebalance #IWD2020